| I'm in the process of writing a basic
introductory book about Cause Marketing and the power it has for
your business. It's called The Cause Marketing Factor.
It is a
simple-and-easy-to-read-and-understand book that will |
An audio Message From Cause Marketing Factor Author Kent
McBride |
help your businesses understand and get "turned on" to the power of Cause Marketing.
I intend to have the book published in late
spring of 2008.
|
Cause Marketing is defined
as the public association of a for-profit company with a
nonprofit organization, intended to raise money
for the nonprofit through the promotion of the company's
product or service. |
Around the same time, I'll be launching
Cause Marketing Radio (www.causemarketingradio.com)
with interviews from for-profit and nonprofit business leaders who
are actively practicing Cause Marketing in their organizations.
I'll also have interviews with authors and
consultants from the Cause Marketing world in order to keep you
informed of the latest in Cause Marketing trends.
If you want to keep informed of the
publication date of The Cause Marketing Factor and the
launch date of Cause Marketing Radio as well as take advantage of pre-publication offers that
we'll be making, then sign up below.
Cheers,
Kent McBride
P.S.
If you want to see a great example of Cause Marketing
in action, visit Make The
Difference Network. |
