I'm in the process of writing a basic introductory book about Cause Marketing and the power it has for your business. It's called The Cause Marketing Factor

It is a simple-and-easy-to-read-and-understand book that will

An audio Message From Cause Marketing Factor Author Kent McBride

 help your businesses understand and get "turned on" to the power of Cause Marketing.

I intend to have the book published in late spring of 2008. 

Cause Marketing is defined as the public association of a for-profit company with a nonprofit  organization, intended to raise money for the nonprofit through the promotion of the company's product or service.

Around the same time, I'll be launching Cause Marketing Radio (www.causemarketingradio.com) with interviews from for-profit and nonprofit business leaders who are actively practicing Cause Marketing in their organizations. 

I'll also have interviews with authors and consultants from the Cause Marketing world in order to keep you informed of the latest in Cause Marketing trends.

If you want to keep informed of the publication date of The Cause Marketing Factor and the launch date of Cause Marketing Radio as well as take advantage of pre-publication offers that we'll be making, then sign up below.

Cheers,

Kent McBride

P.S.

If you want to see a great example of Cause Marketing in action, visit Make The Difference Network.

 

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Copyright 2006 Kent McBride  All Rights Reserved